Propaganda & Persuasion

Garth S. Jowett, Victoria O’Donnell
SAGE Publications, 24 Aug 2018 – Language Arts & Disciplines – 416 pages


Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life.

New to the Seventh Edition:

  • New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective.
  • The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda
  • New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
  • Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
  • Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding.
  • New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.

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